Product teams
Deliver localized versions of your product faster by automating tedious localization steps.
Localization teams
Streamline your workflows and simplify collaboration with efficient localization management.
Developers teams
Add Transifex to your CI/CD pipeline to continuously deploy new translations.
Marketing teams
Quickly launch multilingual websites to accelerate international growth and conversions.
Translators
Deliver more accurate translations faster, leveraging advanced linguistic tools.
Software localization
Keep software continuously localized and in sync using automated CI/CD workflows.
Website localization
Automate and scale website localization to attract and convert international visitors.
Mobile App localization
Rapidly translate and launch apps globally, ensuring high-quality user experiences across markets.
Get a Personalized Demo Today
Precise, on-brand translations at scale. Language AI delivers context-rich content faster.
Get a personalized demo today
Request a personalized demo to learn how to integrate Transifex into your CI/CD
Product teams
Deliver localized versions of your product faster by automating tedious localization steps.
Localization teams
Streamline your workflows and simplify collaboration with efficient localization management.
Developers teams
Add Transifex to your CI/CD pipeline to continuously deploy new translations.
Marketing teams
Quickly launch multilingual websites to accelerate international growth and conversions.
Translators
Deliver more accurate translations faster, leveraging advanced linguistic tools.
Software localization
Keep software continuously localized and in sync using automated CI/CD workflows.
Website localization
Automate and scale website localization to attract and convert international visitors.
Mobile App localization
Rapidly translate and launch apps globally, ensuring high-quality user experiences across markets.
Get a Personalized Demo Today
Precise, on-brand translations at scale. Language AI delivers context-rich content faster.
Get a personalized demo today
Request a personalized demo to learn how to integrate Transifex into your CI/CD
The Transifex Quality Index (TQI) incorporates quality assurance as well as measurement of adherence to the unique linguistic style of the source content to enable over 60% of localized content to go straight to production.
WASHINGTON, DC and ATHENS, Greece (11th of June 2024) (PR NEWSWIRE) -- Transifex, the world's leading AI-Powered Translation Management System, today announced the public beta of the Transifex Quality Index (TQI), the industry’s first translation quality scoring index designed to increase the availability of valuable information by global audiences faster and affordably. TQI is integrated with Transifex AI, an artificial intelligence-powered, all-in-one language technology platform for managing enterprise translation and localization announced separately today, and will also be available to measure the quality of other outputs soon.
TQI is essential for removing the cost and speed barriers associated with human intervention required for localization and translation, making it possible for organizations to offer their global customers the same experience as their local ones, increasing revenue, customer satisfaction, brand loyalty, and more.
“Today, organizations have to make a choice which content they can afford to localize and make available to their global customers,” said Chris Menier, Chief Executive Officer, Transifex. “They build up a rich library of content that benefits their native customer base, but when they enter new markets, making the same content available is often cost prohibitive. TQI solves that problem by identifying AI-localized or transcreated content that can go straight to production, meaning that localization budgets can go 10x further.”
TQI leverages machine learning to provide quality estimation and monitoring, which preserves human intelligence at the core with provided metadata and model training but removes the need for human-in-the-loop. TQI assesses translation quality in real-time, allowing for efficient reviews and automated workflows. Not only can TQI assess which content can be published without human intervention, it can also identify the kind of human intervention needed to make processes as efficient as possible. Automating the quality assurance process with AI can significantly reduce turnaround times and costs associated with traditional, manual methods while maintaining high accuracy.
Initial tests have shown that, on average, 62% of strings can go right to production because they pass TQI quality checks that look at everything from grammar and style to brand voice and more. 38% are handed over for human review, where TQI identifies the issues it found to make it easy to assign the right reviewer, be it a linguist, editor, creative writer, etc. Out of the 38%, for example, 5 strings might completely fail the quality evaluation and need to be rewritten, 8 might have stylistic issues and should be looked at by an editor, 3 might fail some localization features and need review by someone who specializes in German locale conventions.
Transifex AI’s emphasis on localization use cases, combined with technology advancements such as TQI that significantly reduce costly human interaction, is now providing enterprise customers with personalized content creation and human quality translations at massive scale, effortlessly, at a fraction of the cost, and orders of magnitude faster than today’s conventional processes.
“What makes Transifex AI unique is its ability to generate human quality content that maintains our customers’ brand voice and linguistic style,” Chris Menier, continues. “It is a language hub in the center of their global content strategy supporting all of their personas ranging from product to marketing to development with workloads and content being continuously localized. TQI is at the center of Transifex’s value proposition and clearly demonstrates the measured impact and value that Transifex AI is bringing to their business as they execute on their globalization strategy.”
The Transifex Quality Index (TQI) consists of 3 key component scores:
Transifex AI then auto-corrects translations until a maximum TQI score is achieved.
“As large enterprises continue to expand globally, generative AI is fueling exponential increases in content requiring translation,” said Mohamed Alaa Saayed, Senior Program Director & Fellow, Head of Digital Content Services, Frost & Sullivan. “We have been closely monitoring the development of Transifex’s AI-powered translation quality index that is enabling a new breed of highly scalable translation management solutions at a much lower cost.”
Transifex AI is now consistently outperforming major Machine Translation (MT) providers in terms of translation quality as measured by industry-recognized quality estimation tools like COMET and BERT. By applying AI beyond the typical approach by translation management vendors of inserting a generic ChatGPT prompt into the user interface, Transifex reduces dependance on but maximizes the power of large language models (LLMs), by leveraging the full depth of customers’ translation activity and learnings across all translated content, glossaries, brand guidelines, workflows, and more, to deliver a level of translation quality previously unattainable.
About Transifex
Transifex, a global leader in translation and localization management software, enables businesses large and small to lift language barriers and engage the world. The AI-powered Transifex translation management hub aligns cross-functional teams and maximizes their effectiveness, accelerating global revenue and reducing scale-up costs. Thousands of customers across industries like HubSpot, Vodafone, Waze, Otis Elevator and Datadog rely on the Transifex platform to eliminate manual processes, provide continuous and effortless localization, and measure their impact.
For more information, visit www.transifex.com.
Chris is a B2B & B2C Digital Content Manager and versatile copywriter. Based in Amsterdam, he has helped Tech companies shape and implement multichannel marketing campaigns across earned and owned media.