Product teams
Deliver localized versions of your product faster by automating tedious localization steps.
Localization teams
Streamline your workflows and simplify collaboration with efficient localization management.
Developers teams
Add Transifex to your CI/CD pipeline to continuously deploy new translations.
Marketing teams
Quickly launch multilingual websites to accelerate international growth and conversions.
Translators
Deliver more accurate translations faster, leveraging advanced linguistic tools.
Software localization
Keep software continuously localized and in sync using automated CI/CD workflows.
Website localization
Automate and scale website localization to attract and convert international visitors.
Mobile App localization
Rapidly translate and launch apps globally, ensuring high-quality user experiences across markets.
Get a Personalized Demo Today
Precise, on-brand translations at scale. Language AI delivers context-rich content faster.
Get a personalized demo today
Request a personalized demo to learn how to integrate Transifex into your CI/CD
Product teams
Deliver localized versions of your product faster by automating tedious localization steps.
Localization teams
Streamline your workflows and simplify collaboration with efficient localization management.
Developers teams
Add Transifex to your CI/CD pipeline to continuously deploy new translations.
Marketing teams
Quickly launch multilingual websites to accelerate international growth and conversions.
Translators
Deliver more accurate translations faster, leveraging advanced linguistic tools.
Software localization
Keep software continuously localized and in sync using automated CI/CD workflows.
Website localization
Automate and scale website localization to attract and convert international visitors.
Mobile App localization
Rapidly translate and launch apps globally, ensuring high-quality user experiences across markets.
Get a Personalized Demo Today
Precise, on-brand translations at scale. Language AI delivers context-rich content faster.
Get a personalized demo today
Request a personalized demo to learn how to integrate Transifex into your CI/CD
In our current digital environment that is rapidly accelerating to be even more global and technology-enabled, companies across all industries are realizing exactly how important localization is. The financial technology (fintech) sector is no exception.
Today, more and more of our company-to-consumer interactions happen online and this new environment has broken down digital market barriers in unprecedented ways. In this next post, we explore the importance of localization for fintech companies.
Before this year, fintech was already accelerating in its adoption across the globe. This was evident from the increase in fintech startups in recent years — according to Techtic, there are over 12,000 fintech startups in the world and counting. Techtic explained this phenomenon well, summing up that “Fintech is officially now a disruptor that is influencing every other convention and market it is touching.
As a result, the fintech market has seen investment in the sector dramatically increase. For example, a study from Fintech Pulse revealed that global fintech investment increased from $50.8 billion $111.8 billion from 2017 to 2018 alone. With all this activity happening on the global financial technology vertical, it is no surprise that fintech companies are increasingly turning to localization to expand their reach.
In general, companies invest in localization to engage their global consumers in a way that helps drive value and impact their bottom line. Aside from the well-known statistic that over half of consumers solely make purchases from websites available in their native language (reported by Common Sense Advisory), fintech companies also have other vital reasons for localizing their content.
The challenges listed above are not easy ones to tackle, but the path for fintech companies expanding their reach into global markets is made clearer through localization.
Localization has long been a tool helping global companies break down language barriers, build trust, and increase global brand awareness. For fintech companies, all of this is true … with the added benefit of also facilitating the navigation of the technical ins-and-outs that naturally come with the financial industry.
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Interested in giving localization a try for your fintech company? Sign up for your risk-free, 15-day free trial of Transifex to see exactly how localization can help you level up your global fintech game: www.transifex.com/signup/.