How Machine Translation is Increasing Accuracy for Asian Markets & Beyond
Over time, the art and science that is translation and localization has become more refined, efficient, and accurate with the discovery of new technologies and innovations. Machine Translation (MT) — and one of its more specific methods, Neural Machine Translation (NMT) is one of these new tech avenues that is becoming more widely adapted by the platforms and companies of the localization world. In fact, MT has proven particularly effective for companies that are localizing into languages that are not comprised of the traditional Latin characters, such as Asian languages.
In this post of our Machine Translation series, we take a closer look at the recent trends, research, and successful use cases of how the localization world is embracing Machine Translation for localization into Asian markets and beyond.
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Entrepreneur Asia Pacific explains how “[translation] accuracy is in the eye of the beholder,” as proven by how leading companies vary in the way they approach and leverage machine and human translation in their localization efforts in new Asian markets. “In the translation world, it’s not the question of can you use machine or not? It’s not a binary decision. It’s more of asking where can I use it.”
Recent studies reveal that “humans are more productive when post-editing machine translated content, rather than translating from scratch.” Based on this, localization researchers optimistically posit that “understanding how human post-editors work could open the door to the design of better interfaces, smarter allocation of human translators to content, and automatic post-editing.”
In other localization innovation news, Slator reports that Baidu recently released its “speech-to-speech machine simultaneous interpretation service” — a new localization technology leveraging AI and MT. With this, “the tech giant claims to be able to translate ‘just a few seconds into the speaker’s speech and finish just a few seconds after the speaker finishes, very much like a simultaneous interpreter.’”
Slator highlights how “research on NLP and NMT for Asian languages is ascendant and promising. It is still in the stage of resource accumulation due to its features. Most Western languages are cognate languages and their letters are basically Latinized. … However, compared to the West, Asian languages have different sources and the spectrum is diverse. The characters of Asian languages are complicated.”
Machine Translation technology is gaining traction and momentum across the world, especially for companies localizing into Asian markets. Following this trend, top companies active in China will be attending the Neural Machine Translation Revolution Conference this month, which “focuses on the use of Neural Machine Technology (NMT) in the globalization process of Chinese companies.”
Go Global & Give Machine Translation a Try
Curious to try out Machine Translation for your localization team? Transifex has all your Machine Translation and content localization need covered. With Transifex, you and your localization team can use Machine Translation easily and directly from the Transifex platform. Additionally, Transifex integrates with services from Google, Microsoft, and Amazon. To access integrations like this one and start translating your content, unlock the power of localization with this free 15-day trial of Transifex.