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Prezi Reaches 100 Million Global Users by Localizing into 9 Languages

"Transifex fits our needs both on the development side,
allowing us to stay agile when it comes to localization, and on
the translation side, allowing us to stay focused on localization.”
– Pierre-Marie Gestas, Internationalization & Localization Manager

  • LOCATION

    CA

  • FOUNDED

    2009

  • INDUSTRY

    Software

  • EMPLOYEES

    250-400

  • FUNDING

    Private

Prezi is the presentation platform that helps you connect more powerfully with your audience and customers. Unlike slides, Prezi’s single, interactive canvas encourages conversation and collaboration, making your overall presentation more engaging, persuasive, and memorable. Prezi’s latest offering, Prezi Next, is a full-lifecycle presentation platform so everyone can easily create visually stunning presentations, deliver them in a more natural and conversational way, and analyze their effectiveness. Prezi now fosters a community of over 100 million users and Prezi presentations have been viewed over 3.5 billion times. To support these global users, Prezi wanted to deliver high-quality localized content and products with the help of a hosted solution.

Business Needs

When Prezi first made the decision to localize their products, they tried a tool that had to be installed on their servers. But with a complex infrastructure – a Django based website, a product built on the latest HTML5 technology, and their mobile apps – the Prezi team knew they needed a hosted solution and didn’t want to invest the people or the machines to build or manage something themselves.

Solution

“Transifex fits our needs both on the development side, where the ability to push and pull strings anytime and in any file format allows to stay agile when it comes to localization, and on the translation side, where the clear UI and versatile functionalities allows us to stay focused on localization,” says Pierre-Marie Gestas, Internationalization and Localization Manager.

The solution is flexible and adapts to the various processes and workflows used at Prezi and Infogram. Transifex is used to centralize all the content to be localized to ensure consistency, speed, and quality across the board, whether they are localizing the products or apps, websites, marketing content, or support content.

Results

Adopting a continuous localization workflow, Prezi was able to launch in nine languages with little to no manual efforts and to replicate this success with Infogram in four new languages.

FAST FACTS

  1. Localizing website, HTML5 technology-based product, desktop product, and mobile apps
  2. Needed a platform to avoid the time and cost investment of building their own solution
  3. Required support for a wide range of localization file formats
  4. Wanted flexibility to add more languages when ready to scale

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