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Product teams
Deliver localized versions of your product faster by automating tedious localization steps.
Localization teams
Streamline your workflows and simplify collaboration with efficient localization management.
Developers teams
Add Transifex to your CI/CD pipeline to continuously deploy new translations.
Marketing teams
Quickly launch multilingual websites to accelerate international growth and conversions.
Translators
Deliver more accurate translations faster, leveraging advanced linguistic tools.
Software localization
Keep software continuously localized and in sync using automated CI/CD workflows.
Website localization
Automate and scale website localization to attract and convert international visitors.
Mobile App localization
Rapidly translate and launch apps globally, ensuring high-quality user experiences across markets.
Get a Personalized Demo Today
Precise, on-brand translations at scale. Language AI delivers context-rich content faster.
Get a personalized demo today
Request a personalized demo to learn how to integrate Transifex into your CI/CD
In the last few decades, global selling has really become the norm. Customers will come to you from all over the world, and they’ll want to be able to buy your product and have it shipped to their location. If you want to start marketing your products to overseas customers, price localization will help in this regard. Here’s what you need to know.
To use price localization, you’ll need to know exactly what it is. In short, it’s the practice of changing the currency on a product page, depending on the area that a customer is accessing it from. For example, if your business is located in the US, but a customer is viewing your product in the UK, they’ll see the price in GBP rather than USD.
“There are two different ways that you can use price localization” says Annette Browning, a writer at Boom Essays and UK Top Writers. “You can either change the display currency on your site, or you can change the unit cost of a product.”
So why make that extra effort to use price localization on your site? You’ll already have seen some of the advantages above. If a customer sees the price in their local currency, then they’ll be much more likely to buy. They’ll see right away that you do ship to their country, and they can see the price right away without having to convert it themselves.
Changing the unit cost is especially helpful if you’re looking to break into a crowded marketplace. While you may not have as much competition at home, there may be more overseas. If you know there’s a lot of competing businesses in the area you’re targeting, you can reduce the price so you can get the edge.
Either way, using price localization is a tactic that will help you bring in more new customers and get them on board, so it’s well worth exploring.
If you just want to get started, then you can offer prices in local currency first, depending on where the customer is located. You can automatically have your website display the appropriate currency, or you can give them the option to switch it themselves. It’s especially helpful for customers if they’re also international businesses that operate in several different currencies.
Before you start looking into using changing unit prices, you will need to do your research. There are several things that you need to know. “For example, you should research sales data by location, to see which areas are experiencing poor sales numbers” says Gary Powell, a localization blogger at Research Paper and Personal Statement Help. “You can also reference what your competitors are doing, from their blogs and publications.” This info will show you where changing that unit price can be helpful.
As well as using price localization, you can create packages that are designed to work with customers’ needs, based on location. For example, if you’re selling customer communication systems, you can create startup packages that offer the ability to cope with heavy demand in urban areas, or one that can work with spotty internet access in rural ones.