Product teams
Deliver localized versions of your product faster by automating tedious localization steps.
Localization teams
Streamline your workflows and simplify collaboration with efficient localization management.
Developers teams
Add Transifex to your CI/CD pipeline to continuously deploy new translations.
Marketing teams
Quickly launch multilingual websites to accelerate international growth and conversions.
Translators
Deliver more accurate translations faster, leveraging advanced linguistic tools.
Software localization
Keep software continuously localized and in sync using automated CI/CD workflows.
Website localization
Automate and scale website localization to attract and convert international visitors.
Mobile App localization
Rapidly translate and launch apps globally, ensuring high-quality user experiences across markets.
Get a Personalized Demo Today
Precise, on-brand translations at scale. Language AI delivers context-rich content faster.
Get a personalized demo today
Request a personalized demo to learn how to integrate Transifex into your CI/CD
Product teams
Deliver localized versions of your product faster by automating tedious localization steps.
Localization teams
Streamline your workflows and simplify collaboration with efficient localization management.
Developers teams
Add Transifex to your CI/CD pipeline to continuously deploy new translations.
Marketing teams
Quickly launch multilingual websites to accelerate international growth and conversions.
Translators
Deliver more accurate translations faster, leveraging advanced linguistic tools.
Software localization
Keep software continuously localized and in sync using automated CI/CD workflows.
Website localization
Automate and scale website localization to attract and convert international visitors.
Mobile App localization
Rapidly translate and launch apps globally, ensuring high-quality user experiences across markets.
Get a Personalized Demo Today
Precise, on-brand translations at scale. Language AI delivers context-rich content faster.
Get a personalized demo today
Request a personalized demo to learn how to integrate Transifex into your CI/CD
Global expansion is not just for multinational brands – whether you are a regional startup or a high-tech company – expanding internationally can prove beneficial for your business irrespective of its size.
If you have been planning to go international with your company, building a proper localization strategy can boost your market expansion. In this article, we discuss everything you need to know about localization and how you can achieve the same for your business.
The best way to ensure growth for your business is through market expansion. Reaching new customers means increased brand visibility and sales.
When entering new regions, understanding the cultural and language factors governing the market and the audience is essential. This is where localization comes into play – rebranding your products or services to suit the taste and needs of a specific market to build authority and trust at their local level– and ultimately grow globally.
People prefer brands that share their local language. In fact, here are a few interesting stats to show the consumer behavior towards localization:
This is also the reason why more and more brands are opting for localization strategies to capture global markets. The 50 biggest SaaS companies currently offer localized content in 11 different languages on average. Interestingly, this number goes up as the market cap of the related companies increase.
Localization is built with a clear motive: breaking down the language and cultural barriers of a new market and expanding as one of its own, which leads to global expansion. To simplify it, the localization process can be further broken down into three main building blocks:
Once you have figured out the elements, you can use them to create a customized localization strategy that reflects the purpose of your brand.
To create an optimal localization experience for your audience, it’s important to find solutions to several challenges including:
If you are looking to implement your localization strategy successfully, it’s essential to have all the necessary resources. This includes both your technological tools such as Translation Management Systems and your human resources like the translators or the agency you are working with.
A poorly implemented strategy can offend local people and spoil the image of your brand, hindering its overall growth.
If you are still heavily dependent on manual processes for your localization, it’s time to optimize them using automation.
Manual processes are time-consuming and have a higher number of errors. Using automated platforms saves you both time and associated costs while boosting the overall localization.
Take a modern fileless solution as an example.
If you are working with a file-based project, you'll constantly have to download the updates from the TMS, upload them to your app, then deploy them. But with a fileless solution, you can automate this process 'cause any updates you make become instantly available to your app. So, that is a great way of boosting your global expansion efforts.
In Transifex, we call this Transifex Native.
Test campaigns are another concern especially if there are resource constraints. Even with the best localization campaigns, it will take some time and iterations before you see solid brand growth in your target market.
Now that we have talked about the importance of localization and the associated challenges you may face during its implementation, here are five things to consider while creating your localization strategy–
It is primarily the quality of your translated content that determines your localization success - this goes beyond merely changing the language, but also into the style and demand of your target audience.
Don't forget to utilize tools such as context and Translation Memory in your TMS to make this job easier.
A successful campaign is one that resonates with your audience. This is possible when your content aligns with their beliefs and intentions.
Consumers are not just more attracted to native marketing content but are also more likely to buy products with details written in their preferred language.
Websites with shipping details, currencies, and checkout options in native languages make it easier for your consumers to complete their purchases.
Make sure to optimize your local websites by using the target keywords that are relevant locally in your region and not simply the translations.
Adding a bit of variety to your content should further help you with creating posts and increasing your search traffic.
Your localization should be less about simply ticking specific checklists and more about working towards building trust among your audience. When the consumers trust your brand, they are more likely to stick with you over the competitors.
Here are our top recommended tools to help you master your localization like a pro:
Strong localization acts as the foundation of the global expansion for your businesses. By implementing the right steps, you can easily enter new markets and win consumers for long-term relationships.
Of course, every business has unique localization needs but no matter what, curating your content that resonates with your audience is the key to global success.