How to Elevate Your Global Website Presence in 2020 with Localization

Lucy Xu
December 3, 2019
3 min read

If you are a fast-moving business, you’ve probably assessed, pivoted, evaluated, and invested in a range of different initiatives and activities to grow your business. But has global digital expansion by way of localization has made it onto your list of business priorities? With the new year just around the corner, if you haven’t gone global yet — now is the time to do so.

Whether you are one of the forward-thinking businesses that has understood the power of localization (like nearly three-quarters of Fortune 500 companies already have), or you are just getting started, here are some simple tips to elevate your global web presence in 2020.

Get in the Global Mindset

Being global isn’t just seeing revenue come in from international markets, it is an entire business mindset. Whether it is scoping out your global competition, hiring translators, investing in localization, or assessing the potential revenue that a new market will bring — it is important that you get in the global mindset so that you understand how all these pieces fit together to help you achieve your business’ global goals.

With this, you will be able to better understand exactly where localization fits into the equation, how a global website presence will support the execution of your global goals.

Identify Your Business Reasons for a Global Website Presence

After you get into the global mindset, it’s time to start clearly identifying the business reasons you have for localizing and building a global website presence. Just as different companies have different strategies, they also have varying business reasons for their respective localization activities. Some examples of common business objectives include generating new lead flows, driving marketing and awareness abroad, enhancing products, taking global brand messaging control, among others.

For additional context on the popular business reasons global companies invest in localization, check out this blog post.

Explore All Your Localization Options

Once you are ready to take your website global and build a multilingual presence, make sure that you explore all of your options when it comes to translation and localization. The field of localization has evolved such that there are a range of techniques, methods, and tools available for localization projects of all shapes, sizes, and content types. Some of the main ways to translate your content include Machine Translation, Crowdsourcing, and Translation Agencies — all of which can be successfully sourced and managed through robust localization tools like Transifex.

On a more specific note, Machine Translation (MT) has become a favorite method of many global companies recently. Check out this article exploring how companies are leveraging MT to localize content at scale and engage international audiences that were impossible to reach before.

Download the Complete 2020 Website Localization Checklist

Once you’ve gone through the steps above, you are ready to elevate your global website presence! To ease your localization journey, download our Complete 2020 Website Localization Checklist and cover all your bases to successfully take your website (and company) global.

Lucy Xu

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