Product teams
Deliver localized versions of your product faster by automating tedious localization steps.
Localization teams
Streamline your workflows and simplify collaboration with efficient localization management.
Developers teams
Add Transifex to your CI/CD pipeline to continuously deploy new translations.
Marketing teams
Quickly launch multilingual websites to accelerate international growth and conversions.
Translators
Deliver more accurate translations faster, leveraging advanced linguistic tools.
Software localization
Keep software continuously localized and in sync using automated CI/CD workflows.
Website localization
Automate and scale website localization to attract and convert international visitors.
Mobile App localization
Rapidly translate and launch apps globally, ensuring high-quality user experiences across markets.
Get a Personalized Demo Today
Precise, on-brand translations at scale. Language AI delivers context-rich content faster.
Get a personalized demo today
Request a personalized demo to learn how to integrate Transifex into your CI/CD
Product teams
Deliver localized versions of your product faster by automating tedious localization steps.
Localization teams
Streamline your workflows and simplify collaboration with efficient localization management.
Developers teams
Add Transifex to your CI/CD pipeline to continuously deploy new translations.
Marketing teams
Quickly launch multilingual websites to accelerate international growth and conversions.
Translators
Deliver more accurate translations faster, leveraging advanced linguistic tools.
Software localization
Keep software continuously localized and in sync using automated CI/CD workflows.
Website localization
Automate and scale website localization to attract and convert international visitors.
Mobile App localization
Rapidly translate and launch apps globally, ensuring high-quality user experiences across markets.
Get a Personalized Demo Today
Precise, on-brand translations at scale. Language AI delivers context-rich content faster.
Get a personalized demo today
Request a personalized demo to learn how to integrate Transifex into your CI/CD
Many developers create innovative mobile apps that have near-universal appeal but find themselves unsure of how to reach users in global markets. The first thing to know is that mobile app promotion in a locale outside of your home country will require you to devote of research and time to determine target personas and markets, as well as which languages to translate to. We suggest looking at all the data you’ve collected about your app or your competitors to help with the decision making process.
Today’s post focuses on the strategies of mobile app promotion that you can utilize after you’ve laid the groundwork for international mobile app expansion.
It seems like a no-brainer, but one of the first steps of global mobile app promotion is to optimize your listing in the app store, whether that’s Apple’s App Store or Google Play. Elements to consider for app store localization include:
Optimizing your app store descriptions can also be a great way to test the appeal of your mobile app among international audiences. Keep in mind that even though you may not have a fully localized mobile app, localizing your app description makes it easier for multilingual audiences to find your app in the app store because users generally type search terms in their native language. This can help you identify which multilingual audiences will truly engage with your app.
Google Play is unavailable in China, so app developers who want to market their apps in the country turn to Baidu which has recently surpassed Apple to become the world’s second-largest app distributor. And with China accounting for 59% of all app downloads made last year (in contrast to the United States which only accounted for 8%) it’s extremely important to leverage the persona and target locale research mentioned above when determining the best online stores for mobile app promotion.
While you may be focused on developing your app and pushing updates regularly, don’t forget to create a marketing website for your app. This type of website gives you the ability to describe your app and its benefits without the limitations that app stores place in terms of characters and keywords. It’s a great way to promote your mobile app while allowing customers to find your app through other channels, most notably search, when the right marketing tactics and promotional campaigns are used (we’ll talk about some traditional and digital marketing tactics in the section below). And your website doesn’t have to be complex. Many apps have a simple one-page website with a few main keywords and a large CTA button that prompts the user to download.
Depending on the results of your initial research about the best languages and countries to concentrate your mobile app promotion efforts in, you may also consider localizing your mobile app’s website. This is an option for developers who aren’t ready for full product localization but want to test interaction and engagement from users in other countries. Key metrics for measurement can include website traffic (homepage and landing page hits) or conversion rates via your site’s download button.
Thanks to social media, reaching users no matter where they live is as easy as posting a few short sentences to Facebook, Twitter, or even Instagram. Utilizing paid ads in these channels can also give you enhanced visibility and even more control as you can select which demographics you want your ad to be shown to. Running press releases about your mobile app, guest blogging, and reaching out to influencers to review your app are also great ways to drive additional attention.
When you launch an app and make it accessible to users around the world, establish a feedback loop as early as possible where global users can review your app and provide feedback. A few simple ways to increase reviews for your app include:
Beta testing your mobile app among new multilingual users will also give you a great opportunity to get some unbiased feedback so you can launch new updates that improve the overall user experience. In some app stores, newly released versions of apps move back to the top of the “what’s new” section, so by leveraging customer feedback and making your product better, you’re also increasing visibility in the distribution channel that you’re using.
Generally speaking, the customer experience of your app is critical to its success; your app should be easy to use from the first seconds a user interacts with it, have a clean UI, and offer value to the user. Yet, building a great, useful mobile app is only half the battle when it comes to getting more and more users interested in it.
As a developer or app owner, consider customer experience as a way to retain users, to keep them coming back for new information and looking forward to new updates. These individuals will become the voice of your app, encouraging friends, family, and other users in their community to use your app. In this respect, mobile app promotion doesn’t stop when an individual becomes a user, but when they inspire others to use or purchase your app.
With the proper planning, mobile app promotion can be very effective. If you’re interested in learning more about app localization check the The Complete Guide to Mobile App Localization or download Localization 101: The Beginner’s Guide to Software Localization.