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Website localization
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Get a Personalized Demo Today
Precise, on-brand translations at scale. Language AI delivers context-rich content faster.
Get a personalized demo today
Request a personalized demo to learn how to integrate Transifex into your CI/CD
Product teams
Deliver localized versions of your product faster by automating tedious localization steps.
Localization teams
Streamline your workflows and simplify collaboration with efficient localization management.
Developers teams
Add Transifex to your CI/CD pipeline to continuously deploy new translations.
Marketing teams
Quickly launch multilingual websites to accelerate international growth and conversions.
Translators
Deliver more accurate translations faster, leveraging advanced linguistic tools.
Software localization
Keep software continuously localized and in sync using automated CI/CD workflows.
Website localization
Automate and scale website localization to attract and convert international visitors.
Mobile App localization
Rapidly translate and launch apps globally, ensuring high-quality user experiences across markets.
Get a Personalized Demo Today
Precise, on-brand translations at scale. Language AI delivers context-rich content faster.
Get a personalized demo today
Request a personalized demo to learn how to integrate Transifex into your CI/CD
After all the time you’ve spent cultivating your online following, the last thing you’d want is to see your traffic dwindle. But that’s just how the game goes — you either play by the rules, or you’re out. And when it comes to search traffic, there are quite a few guidelines you have to follow.
In today’s article, we’re peeling back the curtain to help you maintain those hard-earned search scores you’ve worked for. You’ll learn the four types of content and the four best writing practices you need to maintain your search traffic. Ready to learn more? Let’s begin.
Listicles are articles composed of lists and are written based on specific topics. Each list item is described in detail and contributes to the overall goal of the article.
This article, for example, is a listicle.
Search engines like listicles because they break down a searcher’s question in a practical way. This is especially true for searchers who are interested in learning about options or comparing options.
Here are some other reasons search engines like listicles:
And they can be short and sweet or longer and more in-depth. They’re also helpful if you’re looking to break down a complex topic into an easily digestible format.
If you ever come across a title like the one in the list below, you can bet it’s a listicle:
How-to articles help searchers learn how to do something. They focus on instructional content that helps readers learn how to accomplish something step-by-step.
Search engines rank good how-to articles high because they know readers will walk away with valuable insights and answers to their questions.
If the searcher asks, “how can I change my car’s oil?” a how-to article will show them how in a few simple steps. If the searcher wants to know how to lose weight by summer, a how-to article will break down the entire process for them.
Searchers don’t have to piece together information to understand how to do something. Instead, a how-to article carries them through each necessary task.
Searchers can learn anything from coding lessons to fashion how-tos to building marketing campaigns to virtually anything they want.
Here are some mock examples of how-to articles:
Ultimate guides are in-depth articles that dig deep into particular topics. They leave no stone unturned, aim to answer pertinent questions, and solve searchers’ pain points.
Search engines like ultimate guides because they help searchers learn about a topic extensively.
An ultimate guide can be tricky — especially when you include the term “ultimate guide” in the article’s title.
Why?
Because publishing an ultimate guide implies that your content is the best. It’s the be-all, end-all.
That means it has to be full of value and never lead a reader to say:
Additionally, ultimate guides should provide better and more valuable information than all top-ranking articles for your focus keyword.
So if your article is titled “The Ultimate Guide to Getting Things Done,” it needs to include the same productivity tips that other top-ranking articles have, such as using a time-tracking app and working at peak energy hours.
It also needs to cover any information the other articles missed, such as how to be more productive when you’re a parent. Or how to create a healthy work-life balance and still get things done. The missing gaps you fill will depend on your audience and your goals.
The best ultimate guides:
FAQ articles have one simple goal: to answer audience questions better than any other article.
These articles can serve your brand’s specific audience or help everyday searchers.
For instance, if your customers always ask your customer service team how your automation options work, then you might decide to write an FAQ article about them.
While searchers on the web may find your article and gain value from it, your primary goal with an article like this one is to serve your customer base.
However, if you base an article on a common question in the SERPs — like “what’s eCommerce?” — your primary goal would be to serve everyday searchers.
Some examples of FAQ article headlines might include:
You can focus on the right types of content, but if your writing isn’t top-notch and search-engine friendly, then there may not be a point.
Here are four crucial writing tips to keep in mind to maintain your search traffic.
Before planning your articles, dedicate some time to conducting user-intent research.
In your research, be sure to notate:
Use the info you notated above to create outlines and flesh out your articles.
Be sure to maintain a solid H1, H2, H3 structure in your outlines. Your titles should be an H1, your main subheadings should be H2s, and the subcategories under your subheadings should be H3s.
Here are some other SEO details to include in your articles:
To provide tangible solutions to searchers beyond just great content, be sure to implement some copywriting best practices. For instance, say you’re writing an article called “The top 10 best SaaS companies in 2022,” and you’ve listed your product as number one.
In this case, you can use copywriting techniques throughout your article — and in your call to action — to entice searchers to buy your product or service.
Gone are the days of sounding smart and trying to impress readers. These days, online readers expect easy-to-understand and easy-to-skim content, which also helps with SEO and increasing your search/direct traffic.
Here are some quick tips to keep in mind when optimizing your articles for readability:
When it comes to images, only valuable ones will do.
Commit to using images that build on a particular point you’re making rather than merely adding decoration. That means skip the stock images and pretty graphics and swap them for screenshots, custom images, and infographics — at the very least in the body of the article.
For instance, if you’re writing an article called “How can I plan my firm’s upcoming construction project?” then your images might include:
Using the right tools is crucial to making your content marketing efforts as efficient as possible and maintaining or increasing your search traffic.
Why?
The right tools can help you market content faster, optimize your content with ease, share your content with relevant team members, and publish your content when it’s ready.
Here are some of the best tools you can use to streamline your content marketing efforts:
After spending time scaling your blog content, the last thing you need is to see your search traffic dwindle.
In today’s article, we shared how to maintain your hard-earned SEO scores using four types of content and four best practices for writing content.
Are you looking forward to trying out any of these tips? We wish you the best of luck on your SEO journey.
This post was written by Brad Smith from Codeless.