Continuous Localization Webinar Highlights

Panagiotis Papachristofilou
February 11, 2021
5 min read

Last week members of our product team hosted a live webinar where they presented some of the features and integrations we made available to our customers in 2020, helping them to become continuous localization champions. Maya, Mike and Dimitris discussed the key benefits and how to leverage all these functionalities to automate and streamline the localization processes. During the second part of the webinar, the attendees were briefly introduced to our 2021 roadmap and plans. 

Transifex Native: Make localization a seamless part of the development lifecycle

Transifex Native allows faster, easier, and hassle-free continuous localization. With its collection of tools, you can directly push and pull content for localization without a file. Transifex Native releases new codes to your application while running localization work parallelly that perfectly matches the current CI/ CD development flow. 

This makes the developers’ task easier as they do not have to deploy new codes just for localization purposes. Your app can work with the latest global content updates as this content is fed over the air. Additionally, over the air delivery enhances the developers’ experience, as they don’t have to worry about things like localization files, localization related deployments and handling of translation fixes.

continuous_Localization_native_transifexCurrently, with Transifex Native you can localize apps in javascript, Django, Python, Javascript with react components, and iOS swift and Objective-C applications. 

Edit Source Strings Online

Τhat’s another handy weapon that allows project maintainers and organization administrators to edit and fix minor typos and mistakes. Now, instead of running to developers to continuously upload corrected source files every time there is a change, you can fix any issues via Transifex’s online editor.


With “Edit Source Strings Online”, you deliver quality translations faster and Transifex becomes the source of truth for both Translated and untranslated content. 

Search Strings

Search strings” is an essential tool for all managers, developers, and marketers. Search Strings enables you to filter and highlight critical string results over every project and language on one occasion through the organization’s page. 

search_Strings_transifexIt is simple to use and allows you to search for the strings with just one text in the search bar, and centralizes your content management. Search String also enables you to open the results in the editor and edit the source string or other strings that are critical for your project. Search String fits perfectly to the continuous localization workflow and encourages localization growth, as you can check for consistency across languages and projects faster than ever before. With Search Strings, Transifex becomes your favorable content repository. 

ZenDesk Integration: Localize your multilingual support content on a continuous basis

Through Zendesk integration, you can bring all your help center content and complete your translations between Zendesk and Transifex. Our new integration provides better support for CI/CD workflow and enhances the value and speed of help center L10n. 

continuous_Localization_zendesk_transifexYou can check all your Zendesk Help Center content (articles, categories, or sections) as well as your dynamic content. On top of this, you are now able to sync content that is still draft and is not yet available in your Help Center. This way your localization team can start their work earlier. All in all, the new Zendesk integration significantly improves the l10n cycle, by automating steps of the process and using existing tech like webhooks that automatically send completely localized content back to Zendesk.

Figma Plugin: Start l10n at the design phase

With the Figma plugin, your localization team can get started before the development begins and provides context to the translator by uploading screenshots to your resources. The Figma plugin makes continuous localization easier by localizing mockups and previewing them in different languages. 

continuous_Localization_figma_transifexDuring l10n, the Product and the localization team can preview the mockups in the target languages in Figma and adjust the source or translated content on the fly. This way, possible issues are identified and fixed early in the process without the involvement of engineers. Engineers are involved in the process only after the content is finalized; in the meantime they can stay focused on their core job; building the product. If you want to deep dive, you may watch this webcast.  

API v3

We’re proud to have launched a new more flexible and powerful API version, built using the json:api. The JSON: API is an anti-bikeshedding tool that enhances productivity by taking maximum advantage of generalized tooling and focuses on application building. Apps build around JSON: API can efficiently Chache responses. This allows better documentation, scalability without any advanced API. Moreover, it also provides better reflection of product entities. 

On top of the json:api, we decided and documented several design guidelines that the new Transifex API should always follow including Backwards compatibility, Pagination, Standard query language, Impersonation and Bulk operations.


We’re glad with this webinar’s success, not only in terms of participation but also in terms of engagement. During the event, a lot of people showed interest in Transifex Native so we’ve decided to host a Native specific webinar and how you can leverage our mobile SDKs to streamline your mobile app localization.


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Panagiotis Papachristofilou
Panagiotis is a B2B Marketing & GTM Leader obsessed with innovation and customer experience. He's currently leading the Marketing & Demand Generation function at Transifex.
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