MSI is a world leader in gaming and one of the most trusted names in gaming and eSports. With branch offices across six continents (the Americas, Europe, Europe, Australia, and South Africa) and a global gaming presence in over 120 countries, MSI required a translation management software that would enable their international team to collaborate and expand their global presence. Specifically, MSI had a worldwide marketing staff localizing their content, which required extra coordination to localize ontime everything from blogs to campaigns.
Due to the internationally spread out nature of the MSI team, localization always required a lot of time. As a result, their localization processes without the use of a collaborative localization tool like Transifex always resulted in ineffective localization processes that led to delayed launch times.
Prior to Transifex, the MSI team never used a localization platform and only translated manually with translation agencies. This, coupled with their global team, meant that it would take a lot of time to communicate with other localization team members. As MSI searched for a solution, time cost was the largest business challenge for which they were trying to solve.
After implementing Transifex, MSI saw an immediate enhancement in their global team’s communication efficiency. The Transifex platform enabled all MSI staff and translators to easily communicate with one another, correct translations, and provide translation notes — all directly from one central platform. Here’s a few of the MSI team’s favorite features and aspects of the Transifex platform:
With the use of Transifex, the MSI team was able to launch 10 new languages for campaign execution in a very short lead time. To reach new markets, the MSI team continues to leverage Transifex to produce local blog articles that have then translated into a noticeable increase in organic traffic. The team is now experimenting with the use of Transifex to deploy other similar types of local SEO-oriented content to continue driving organic global traffic to their sites.
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