Driving Mobile Commerce with Localization

Lucy Xu
November 20, 2018
4 min read

Today, mobile is a growing channel for buyers to discover and engage with new content and brands, and companies must make sure they are meeting them where they live. Mobile commerce is driving an increasing amount of transactions and conversions for businesses, and is projected to overtake ecommerce by the end of this year.

What does all this mean for your company and its localization efforts? That mobile localization should be bumped up to the top of your list of priorities, especially as the holiday shopping season ramps up. And our #MobileLocalization series is here to help you. In previous posts, we discussed the fundamental knowledge to know and steps to take for getting started with mobile app localization. In this one, we break down the importance of truly understanding your global, mobile audiences so you can start effectively driving mobile commerce with mobile localization.

Understanding the Global Mobile Takeover

The numbers don’t lie: The world’s mobile population is currently estimated to be 3.7 billion and rising, and expected to increase up to sevenfold by 2021. These mobile consumers are likely searching for products and companies, but because they may be halfway across the world with a vastly different culture and language, your company is missing out on this market share if you have not yet localized to mobile.

As you prepare to take on more of your global mobile market share, the next steps are to understand how to translate your content and effectively embark on your localization journey.

Understanding Your Global, Mobile Audiences

As you enter, sell, and build content for new global audiences, you must make sure that this new group of potential buyers knows that you understand them. Not just their language, but their culture and all the nuances that come with communicating locally. Put yourself in the shoes of a potential customer. It can be difficult enough to create compelling content for your audiences in your native language … imagine doing it for a foreign market. The key here is to always keep the global customer and their respective culture top of mind, by making sure you are taking into account all special local content considerations and proper international website maintenance.

It starts with the things like currency signs and goes all the way up to making sure you are taking into account local phrases and idioms when writing site content or product descriptions.

Driving Mobile Commerce with Localization

Regardless of your industry or market size, the world’s growing group of mobile consumers is ripe for you to capture … with proper localization. This is where localization comes in, to help you not only translate, but transfer and adapt all of your internal and external elements for the new culture. As with any aspect of business, sales starts with trust and relationship-building. Localization will help you build this trust by going beyond simple translations to actually establishing a global presence that is relevant to the market and its culture.

To more effectively drive mobile commerce with localization, follow best practices like these for global expansion success across your business from website to mobile.

More Mobile App Localization Tips

Looking for more tips and guidance as you build out your mobile localization efforts? Our #MobileLocalization series is here for you, breaking down down the why, what, and how behind effective mobile localization. Explore the full #MobileLocalization Series series for more insights on successfully bringing your content to reach the world’s growing global audience.

Lucy Xu

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