Consumers will gravitate towards the company they feel best understands them and their needs. And when it comes to reaching international markets, adapting a website to the local market is the number one way a business can show its global audiences it is invested in the community and respects the population’s culture.

Companies who understand the significance of this know that localisation is a vital component of a global business strategy that will drive higher revenues. That’s why it’s no surprise that over 71% of Fortune 500 companies are already investing in localisation to reach customers in new global markets.

Now, more than ever, is the time to start localising your content and expanding your reach. In this guide, we explore: 

  • Global trends driving European companies to localise into new markets,
  • Key challenges that companies face when localising and how to overcome them,
  • Best practices for targeting new markets and localising content,
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