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French nouns are either masculine or feminine, which affects all related articles and adjectives without a predictable pattern. The language also uses more than 14 verb tenses, including the complex subjunctive, and requires choosing between formal "vous" and informal "tu," which changes both structure and word choice in business communication.

French differs significantly across regions. Quebecois uses distinct vocabulary and accepts more anglicisms than European French, while Swiss and Belgian French include unique expressions and cultural references. The location of your target audience can influence not only word choice but also entire messaging strategies.

False friends such as "librairie" (bookstore, not library) often cause mistakes, and direct translations rarely work. For example, "I am cold" should be "J’ai froid" instead of "Je suis froid," which comes across as emotionally distant. Business and technical terms that look familiar can also carry very different meanings between English and French.

Accurate translation also requires sensitivity to culture. French business communication values sophistication and restraint, avoiding excessive or exaggerated claims. French speakers typically respond better to reasoned and understated messaging than to bold marketing language.