Invisible by design:
How Eventbrite
scales localization
with AI
Managing localization across multiple languages with a lean team means every process decision matters. In this webinar, Veronica Di Martino, Localization Manager at Eventbrite, joins Sarah Fish from Transifex by XTM to show how Eventbrite runs an AI-first localization pipeline on Transifex, where automation handles the heavy lifting and how human expertise stays focused where it matters.
What you'll learn:
- How Eventbrite implements AI-powered localization in practice — what changes and where to start
- What protects translation quality, brand consistency, and control at scale — the decisions and workflow
- The measurable impact on team efficiency and delivery speed
A practical walkthrough of AI-powered localization at scale
This session is built around Eventbrite’s localization workflow — how it runs today, the decisions that shaped it, and what changed once intelligent automation was in place.
We’ll break down how to transition to an AI-powered pipeline, with real-life insights and learnings from a team that replaced manual, time-consuming tasks while scaling across multiple languages.
What you'll take away
Where it started — and what triggered the AI shift
Every team has a tipping point. Hear what Eventbrite's localization operation looked like before the move to AI, what created the most friction, and what made the shift feel necessary.
The AI workflow today
See how AI fits into Eventbrite's production pipeline on Transifex. Where automation runs, where humans step in, and which tools and integrations are central to how it all works.
Quality and control at scale
Automation without guardrails is a risk. Learn how Eventbrite uses intelligent QA and other safeguards to maintain quality standards — and catch what falls through the cracks.
The automation impact
Results matter more than theory. Hear how the team’s day-to-day changed after integrating Transifex AI, what they're able to achieve, and what Eventbrite would tell teams considering a similar shift.
Speakers
Veronica Di Martino
Senior Localization Program Manager, Eventbrite
Sarah Fish
Product Marketing Manager, Transifex by XTM
