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January 20, 2016

PRESS RELEASES

Transifex Live Allows Businesses to Reach International Markets With Authentic Digital Content

MENLO PARK, CA – January 20, 2016 – Transifex, leading provider of localization automation, today announced its newly updated Transifex Live software along with an update to its companion WordPress plug-in, giving website owners and marketers a code-free method for implementing localization directly within a WordPress website, the world’s leading website implementation and editing platform. WordPress website owners can now launch and manage multilingual, SEO-friendly websites without IT support or coding capabilities.

With the new, simple-to-implement WordPress plug-in, JavaScript implementation is automatic. Marketers don’t need the help of IT to launch and deploy translations for their website content. As marketers update content, Transifex Live detects changes and orders fresh translations automatically.

Transifex Live makes it possible for marketers and website owners to launch and manage website content translation directly and intuitively within existing web editing environments, regardless of their Content Management System (CMS), to fully manage the international user experience from one place. For site owners using systems other than WordPress, Transifex Live is implemented by the simple insertion of one line of JavaScript code into their page header, and automated translation capabilities are then enabled directly within the existing content management interface.

“Transifex Live eliminates system integration headaches you run into when setting up a multilingual site; you drop in some JavaScript and you’re done,” said Brian McConnell, head of localization at Insightly.

Visit https://www.transifex.com/live_demo/ for an online demo to view your website in any language, and see how seamlessly it works. “Marketers typically implement translation using spreadsheets and other manual processes, which consumes valuable time and resources, and allows for mistakes and inaccuracies,” said Dimitris Glezos, CEO and founder of Transifex. “With today’s proven and affordable translation software, and the widespread use of WordPress to build and manage websites around the world, marketers can, instead, leverage automation by using Transifex Live, and offer website content in multiple languages, turning what’s typically a 2-month process into a 2-day process.”

Using Transifex Live, marketers control global content within their website platform, in order to make decisions on the fly, understand and control what is being translated, and easily approve translated content for each region:

  • Using Transifex Live with the WordPress plug-in, marketers will gain an SEO-friendly solution for international language sites, using language-specific URLs and meta-tagging to alert Google to crawl the localized pages.
  • The translation management experience takes place directly within the website, not inside the Transifex platform. Marketers now manage localization using a practical sidebar, allowing the translation of complex pages.
  • Translations can be seen in-context — directly within the user interface while translating — so marketing can deliver better quality translations. Translators simply sign in, save, and easily translate phrases instantly.
  • Transifex Live automatically detects user-visible content on your website, making it quick and hassle-free to begin translating your entire site.

“Marketers and website owners are fighting to get valuable content to global audiences, and speed is critical,” said Amy Hawman, Transifex VP Marketing. “Waiting for IT to set up localized pages or sending individual content to local staff for translation means you’ve missed or delayed release timing. We offer Transifex Live to help marketers engage with their global audience with confidence and ease.”

Companies who rely on Transifex to achieve a truly multilingual, global presence include Atlassian, Coursera, Eventbrite, KIXEYE, Waze, and many others.

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