Lucy Xu

How More Companies & Industries Are Localizing More Types of Content

Every day, more and more of the world lives online. Whether it is in front of the desktop on on their mobile phone, users across the world are consuming information — and searching for solutions to their pain points — at an increasingly rapid pace. To keep up with this massive consumer shift, companies of all sizes and verticals are now looking beyond their immediate market to capture more traffic, engagement, and revenue. And here is where localization comes in.

Over the years, more companies have grown to understand not just what localization is, but more importantly how they can properly leverage it to reach their global audiences. The combination of all these factors has made localization more accessible to companies of all sizes and industries. Today, not only are we seeing increased efforts across areas like travel localization and game localization, but also startup localization.

Driving this all is an increased accessibility to translation management solutions and localization technology, that is then increasing the accessibility of a company’s product to its international audiences. Below, we take a closer look at some examples of the increasing number of industries that are localizing and the innovative types of content they are localizing.

More Types of Content Translated More Accurately

Translations of simple webpages and word documents has now evolved into the ability to localize digital content of various forms. From blogs and whitepapers to video content, help desk articles, and mobile apps, the list of the types of content that can be easily translated and localized is extensive and growing. Here are two examples:  

Video Content: With online video predicted to make up over 80% of all internet traffic in the coming year, video is the top type of content paving the way for engagement and conversions for companies of all industries. As the industry prepares to see an increase in video content translation and localization, companies are turning to tools that will enable them to scale their top-performing video content for global audiences at scale.   

Mobile Localization: With the global mobile population estimated to be 3.7 billion and  mobile commerce transactions rapidly overtaking ecommerce transactions, the global demand and revenue that businesses will capture with proper localization is set to increase exponentially.. And with these mobile numbers continuing to grow across global markets, the companies properly investing to make sure they are both global and mobile will come out ahead to the rest.

Increasing Localization Efforts Across More Verticals

What was previously only an investment made by leading global companies has now become accessible to companies of all sizes in all industries. The ability to translate more types of digital content with greater accuracy and seamlessness has enabled these companies to localize their product and content in easy-to-use, cost-effective ways. From the gaming and travel industries to software and startups, more and more companies are localizing to capture global market share.

Game Localization: Leading companies like Sega and Nintendo have already started investing in game localization to engage their global gamers from Japan and beyond. With the proliferation of mobile devices and the growing gamer communities across the world, video game localization vital for success … and luckily, easier and more accessible than ever.

Travel Localization: In the travel realm, leading brands Expedia, Hotels.com, and Booking.com have used travel localization to become more relevant on a global scale and capture substantial share of international markets. Travel localization has enabled travel companies of all services and sizes to leverage localization to connect with their global audiences on a domestic level.


Must-Know Localization Trends for Global Businesses

Today, technology is breaking down geographical and global barriers, and doing it at exponentially increasing speeds. To help your global business understand which trends to keep an eye on as you build out your international presence, download the 2019 Localization Trends Guide today. And if you’re ready to start unlocking the power of localization for your business, sign up to try Transifex for free for 15 days.

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