How to Think Globally & Scale Quickly with Startup Localization
For fast-growing startups, the secret behind its growth is a firm grasp on scaling — your team, your product, your vision. Depending on the industry and company, the most effective scaling method will differ according to varying needs. However, one underrated approach for building a foundation for global scale — for any startup – is localization. And because it is never too early (and is usually the first and ongoing priority of a venture) to think about scaling, it is never too early to start localizing.
Contrary to popular belief, localization can be set up easily on a startup budget and seamlessly maintained. In this next post of our Startup Localization series, we continue to check out more of the benefits of localization for startups and how effective startups are taking a global mindset to scale quickly and effectively.
How to Think Globally
In order for you to scale to reach new markets and audiences, you must first get in the global mindset. This means understanding the true global landscape of your industry, keeping an eye on your global competitors, and truly embracing the full potential of your global community.
Two great way to do this is to stay up-to-date on overall localization trends (with resources like the 2019 Localization Trends Guide) and keeping an eye on your international traffic so your finger is on the pulse of whether any international markets are slowly ticking up for your company.
How to Scale Quickly
One big reason that startups invest in localization is to be able to scale quickly. Their secret is leveraging affordable, easy-to-use, and automated localization tools and methods like automation and crowdsourced translations. With today’s tools and technology, businesses can set up automated localization workflows that not only help to translate any new content as quickly as it is created, but also requires little maintenance after setup – making founders’ and teams’ lives far easier so they can take care of other business priorities.
Additionally, methods like crowdsourced translations are an effective way to not only get localized content at little to no cost but also actively engage your community of passionate global users.
How to Start Testing Localization Out for Your Startup
To stay ahead of your competition and capture your global audiences early on, start testing out localization for your startup. If you need to do a bit more research before making the jump, check out our Localization for Startups infographic series to help you get a better understanding of the localization landscape, what markets and languages are most popular when it comes to global expansion, and how to get started with localization on startup budget.
If you’re ready to start testing out localization for your startup, sign up for our 15-day free trial to get started and go global.