Dimitris Glezos

Advocating for a SaaS Migration

For some companies, the word “migration” enters the discussion when there’s a sense that current software can no longer meet the company’s changing needs. Maybe it looked good on paper, but after the first year, it just didn’t work out as planned. Maybe rapid expansion has left the company wanting a more robust solution that can accommodate the increased growth.

Whatever the reason, many companies still won’t migrate because the pains they have with their current software aren’t bad enough to outweigh the perceived pains of migration. And often times, the pain directly impacts managers and employees, while the C-suite feels it’s manageable. So if you feel migrating to a new platform or technology is the right choice, getting buy in from the c-suite means you’ve got to create a plan that drives home the positive value of migrating in a tangible way.

It’s all about the benefits…

When making your case, start by highlighting the numerous benefits of migration:

  • Reduced costs – Conversations surrounding costs and how much the migration will save in the long run are bound to be top of the list of questions from your C-suite. Migrating to a platform that better meets the company’s needs can help cut costs related to quality control, data storage, software updates, and management. Built-in platform tools further increase productivity and reduce project-related costs.
  • Agile teams and scalability – Arguably the single most significant benefit of migration is moving to a platform with architecture designed for agile development teams. This allows you to easily scale in a cost-effective way to meet your company’s growing needs.
  • Improved technology – Migrating allows companies access to the latest and greatest tools new technology has to offer. Companies that value technology are constantly working to improve their offerings to be in line with market changes. If you stay with one company too long, you wind up with outdated tools and legacy applications.

When trying to sell the C-suite on the benefits of migration, also make sure you speak to their individual interests.

  • The CFO cares about the numbers, particularly saving money. Highlight: The costs savings and increased cash flow.
  • The CIO handles all things software and hardware, with a focus on problem-solving, providing real value, and continuous growth. Highlight: The ability for IT to refocus on what matters like developing new apps, important updates, and new strategies.
  • The CMO cares about how the new technology works, the impact on current workflows, and ways the migration will impact customer-facing content and branding efforts. Highlight: The benefits of having access to a suite of tools that facilitate faster time-to-market.
  • The CEO cares about the overall health of the business and meeting ongoing goals. Highlight: The streamlined workflow that will reduce the time employees spend on manual, tedious tasks as well as increased data security.

…But don’t overlook the need for a strategy

While the benefits are what will sell the C-suite on a new platform, you can’t sell them without a solid strategy. When creating a plan, be sure to cover the following:

  • Which services or resources are migrating, and why? Make sure to highlight the current pain points of staying with the technology you have.
  • Are there resources that won’t be part of the migration, and why?
  • What are thing? Lf migrating and logistically how will it work?

Flip the script when talking costs

How much the migration will cost is important. But highlight the costs to the company that will result from staying with the current technology to drive home the need for migration. For example:

  • Productivity and employee satisfaction – Happy employees with access to the best tools and resources perform better. Put a dollar amount on this.
  • Security – What would it cost the company if there was a data breach? Put a dollar amount on it.
  • Innovation – A new solution can help the company stay ahead of the competition. What is the cost of failing to innovate? Put a dollar amount on it.

Be proactive, not reactive

Many companies take the “if it ain’t broke, don’t fix it” approach when it comes to migration because the perceived pain of migration outweighs the perceived benefits of finding a new solution. Don’t be one of them. Be bold and find the solution that truly works for your company. The benefits both in the short and long-term are undeniable!

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